It’s not uncommon for people to mistake their logo as their “branding,” but it is only one piece of your branding strategy. It’s a symbol that can provide consumers with instant and powerful brand recognition of your business and the services or products that you offer.
Make sure that you’ve developed your brand strategy before you begin the process of creating a logo because your logo is like a small ad for your company.
Without a strategy behind it, a logo can put across the wrong message. That can weaken your strategy rather than enforce it. You’ll want to keep your brand message consistent to help increase consumer recognition.
When You’re Ready to Create Your Logo
The mission of your logo is to portray the values and goals of your company. Make sure these are established before you venture out to find a logo designer.
Before you start working on logo design, make sure that you have solved this issue. You must have a strong association between your brand and your logo.
Your logo should reflect professionalism and growth no matter how small your company is. If you’re designing it in-house to save money, be sure to market-test your efforts before you commit to a full launch but check your ideas, before you start doing it.
You don’t want to have to update it regularly, particularly if it’s bringing results, but it may stop producing results if it becomes passé. Keep in mind that this is how consumers will recognize your company for the long haul.
Creating a Memorable Logo
Start with visualizing someone else’s logo, one that’s stuck with you for years. Maybe it was Ford Mustang’s galloping steed. You know that whenever you see it, you automatically think of that car, but what about it first grabbed you?
Why is it appropriate for the product? Because the horse is fast and attractive, implying that the car leaves others in the dust because the horse is fast and attractive, which associated with speed, beauty, and car.
For example, “Apple” is not associated with the technique, but it is the leader in this industry, because they were offered a minimalist and modern design, through appropriate marketing campaigns.
You can achieve the same thing even if you’re selling shoehorns. It’s all about how you present it. You can achieve the same thing or create your version. Let your mind wander. Be unique. Be clever.
Confident branding and a strong branding strategy use design to communicate a message that attracts the target audience you want to entice – a message that creates confidence in your brand while differentiating between you and your competitors.
Does your logo fulfill this mission? If your answer is no, it may be time to consider strengthening your brand strategy and looking at a new to reposition your company.