As you can tell, the Business strategy amounts to backstory and that’s essential to any Business Plan. What is your interest in the market? How’d you get to this point?

This is where you tell them where you’re coming from, before you get to “why” you need an investment, in a nutshell. This plan gives all the must-have details about your business. Here you are looking to answer questions like “when did you start?”; “Why?”; “By whom?”

For Example:

The Executive Summary is where you explain the general idea behind your company; it’s where you give the reader (most likely an investor, or someone else you need onboard) a clear indication of why you’ve sent this Business Plan to them. This is a souped-up “elevator pitch,” a couple of pages that summarizes what your business is all about.

  • Executive Summary
  • Business Description
  • Mission Statement
  • Products and Services
  • Marketing Plan
  • Operations Plan
  • Management Organization
  • Financial Plan
  • Conclusion/Call to Action
  • Confidentiality Statement
  • Addendums

Also you will want to get the reader’s attention by letting them know what you do. Try to answer some (or all) of the following questions:

What products or services do you offer?

What sector do you operate within?

Who is your target audience?

What is the future outlook of the marketplace?

What makes your offer unique?

Who’s the boss?

Why did your company start?

Do you need investment?

How much money do you need?

What is the money to be used for?

How will your business become profitable?

What’s in it for the recipient?

The last question is perhaps the most important. Already, only having read as far into your business plan as the Executive Summary, your reader is wondering “what’s in it for me?” And your challenge is to offer them a preview (remember this is a “summary”) of the benefits of accepting your business plan, while not giving away the whole story

Business Plans to Help You Write Your Own

Panda Doc’s Free Template

Panda Doc’s free template is one of the more detailed sample business plans on this list.

It describes what you should include in each of its sections, so you don’t have to come up with everything from scratch.

Once you fill it out, you’ll fully understand your business’ nitty-gritty details and how all of its moving parts should work together to contribute to your business’ success.

BPlan’s Free Business Plan Template

One of the more financially oriented sample business plans in this list, BPlan’s template dedicates more than half of its pages to your business’ financial plan and financial statements.

After filling this business plan out, your company will truly understand its financial health and the steps you need to take to maintain or improve it.

Harvard Business Review’s “How to Write a Winning Business Plan”

Most sample business plans teach you what to include, but this Harvard Business Review article will take your plan to the next level.

You’ll learn how to write a convincing business plan that emphasizes the market demand for your product or service and the financial benefits investors can reap from putting money into your venture, rather than trying to sell them on how great your product or service is.

HubSpot’s Complete Guide to Starting a Business

If you’re an entrepreneur, you know writing a business plan is one of the most challenging first steps to starting a business. Fortunately, with HubSpot’s comprehensive guide to starting a business, you’ll learn how to map out all the details of your business by understanding what to include in your plan and why it’s important to include them.

The guide also fleshes out an entire sample business plan for you. If you need further guidance on starting a business, HubSpot’s guide can teach you how to make your business legal, choose and register your business name, fund your business, gives information about small business tax, and provides marketing, sales, and service tips.

HubSpot’s & General Assembly’s Template

The template is designed as a guide and checklist for starting your own business, so you’ll learn what to include in each section of your plan and how to do it. There’s also a list for you to check off when you finish each section.

Strong game plans help coaches win games and help businesses rocket to the top of their industries. So if you dedicate the time and effort required to write a viable and convincing business plan, you’ll boost your chances of success and even dominance in your market.