Technology is evolving at a very rapid rate and as marketers or business owners. This means that you constantly need to be aware of the latest changes, developments and be prepared for artificial intelligence.
And it’s not just technology that keeps changing, but so do your audience’s preferences.
When it comes to content marketing, it’s essential to stay on top of these things. If you’re going to make a real impact with your content and get results.
So what should your 2019 business content strategy look like?
That said, it’s essential to understand that a content strategy is not just an editorial calendar that you plan a few weeks or a month in advance. Rather, it’s a documented strategy that involves:
Setting goals for your content marketing strategy, particularly goals that will align with your overall business goals so that any content you product helps you reach more business goals (generating more traffic, more leads, making more conversions via your website, blog or email and so on).
- Establishing KPIs (key performance indicators) for measuring your content marketing ROI
- Audience segmentation for increasingly personalized content
- Content repurposing strategy
- Content curation strategy
EXAMPLE: 2019-year Content Marketing Strategy.
Artificial intelligence is an area of computer science that emphasizes the creation of intelligent machines that work and react like humans. Such a machine would be a self-driving car: a car that doesn’t need any humans to operate it in order to safely drive itself. Or, a computer that can play chess with you and take on-the-spot decisions as needed. In other words, AI permits machines to learn from data and use that knowledge to perform human-like tasks.